So I’m sitting here typing away on the laptop as the electrician replaces my electrical breaker panel. Batteries and 3G networks mean that I’m not really cut-off from modern technology, I just have to adapt a bit. I thought this would be a great opportunity to just sit down and write something, given the hour [...]
Category Archives: Marketing
A Pragmatic Social Media Strategy
Or: How I Learned to Stop Worrying and Love Google+, and Pinterest, and Goodreads, and… Back in ancient times; before the era of Social Media Ninja Gurus, 1994 to be exact, James Collins and Jerry Porras published the landmark Built to Last: Successful Habits of Visionary Companies [Affiliate Link]. While it achieved landmark status (whatever [...]
Also posted in New Media, Social Media Leave a comment
Hey I’m a Rockstar (Guest)
I was recently a guest on on the Rockstar Podcast Lite with host Lorenzo Araneo of Screaming Lunatic Multimedia, LLC. Lorenzo and I had a pretty wide-ranging discussion covering everything from forklift safety training videos, to social media, to obscure bands from the ’70′s. You can listen to or download the podcast from the Rockstar [...]
Also posted in General Sillieness, New Media Tagged jazz, Marketing, podcast, Twitter, Twitter Facebook social_media LinkedIn Leave a comment
Slanderer's List
I just sent out a tweet that got me thinking: Wondering when the downside to lists will come: Suppose I created a list called “Zipperheads” or “Dumb People”… might cause a stir Twitter just released the List function to all (or most) users, and people are busy playing with the feature, constructing new lists from [...]
10 Creative Lessons from Bowie in Berlin
Sometimes you read a blog posting and just say: “wow, I wish I had written that.” Mark McGuinness over at Lateral Action, just posted one of those. (In fact I’ve stolen his title too) 10 Creative Lessons from Bowie in Berlin combines two “Mike” things, Bowie & Marketing. I could summarize it for you, but, [...]
