Print As Designer
Working in the non-profit and arts world has afforded me the opportunity to expand my skills beyond those involved in my degree. One of these skills was in designing and working with the layout for some printed marketing pieces. I have work with a number of layout tools over my career, including Pagemaker, Quark, and…
Print As Director
Over my career, I have had the great fortune to work with a number of extremely talented graphic designers to create marketing pieces for the companies I was employed by. The photo to the left includes a sample of these pieces. In each case, I acted as copywriter, and art director, working to develop each…
MedTechIntelligence
MedTechIntelligence.com As a freelance member of the Innovative Publishing Company virtual team, I had the opportunity to take their online publishing presence to the next level by moving from a less-than-flexible, proprietary .NET platform to a customized WordPress theme and set of plugins. The entire user experience was transformed from a single list of published articles, and…
rainsong
This video was shot, edited, and finished in 3 hours, as part of a challenge issued by a now-defunct website. Inspired by the recording of the Led Zeppelin classic “Rain Song” by California-based, jazz guitarist Rob Michael, the challenge was to produce a video in “under 4 hours using a single camera from a single location.”…
FoodSafetyTech
FoodSafetyTech.com Building on the WordPress theme developed for Innovative Publishing Company LLC (IPC) properties, I relaunched FoodSafetyTech as a WordPress site in August 2015. The challenges were quite similar to those of MedTechIntelligence: transform essentially a single list of published articles, and rarely used site features to an intuitive reading experience, collecting articles by topic areas, and quickly…
PortsAmerica SAFEPORTS Video
Working with the PortsAmerica staff, and a couple of hired video crews, I traveled around the country, visiting PortsAmerica facilities and capturing the day-to-day work and safety issues faced by PortsAmerica employees and vendors. The result was a custom safety training video introducing their new SAFEPORTS initiative. DVDs of the production were distributed to all PortsAmerica…
CannabisIndustryJournal
CannabisIndustryJournal.com Launched in September 2015, CannabisIndustryJournal (CIJ) was built using the same WordPress framework and custom theme/plugin suite I developed for Innovative Publishing Company’s (IPC) other web properties: MedTechIntelligence ad FoodSafetyTech. As a new publication, CIJ presented a different set of challenges, namely developing an audience, no presence in search engines, and no back catalog of…
Gerdau Ameristeel – Sayreville, NJ Mill Tour
Having successfully completed several safety training videos for the Gerdau Ameristeel mills in Sayreville, NJ and Perth Amboy, NJ, the Sayreville mill asked me to create an “all purpose” tour of the facilities video for them. The video was used for large tour groups, when bringing the group physically into the active mill was…
Gutster Demobar
I worked on a number of promotional videos for the Gutster Demobar, from infomercials to website demonstrations, to this project, a video that was used as part of an in-store display in hardware stores across Canada. This project pulled together clips from all of the previous video projects, and is designed to quickly grab a shopper’s…
Susan Ingram, Esq.
Susan-Ingram.com New York City-based Divorce Mediator Susan Ingram, Esq. asked me to update the look and feel of her website in late 2015. Having worked with Ms. Ingram maintaining her WordPress website for the past three years I had a good idea of her business as well as her likes and needs. Her original website,…
