Experience

06/2003 – Present

Brunswick Media Services LLC – Producer

New Brunswick, NJ

http://brunswickmedia.com

• Co-founded audio production and marketing consulting company as a part-time venture in 2003, growing to a full-time, audio/video, web, and marketing consultancy serving clients in the not-for-profit, and B2B arenas.
• Produce corporate and industrial videos for clients including: Hartz Mountain Corporation; PortsAmerica; Gerdau AmeriSteel; Dome-Tech, Inc., Related Companies; Rutgers, The State University of New Jersey; Robert Wood Johnson University Hospital; Nash Entertainment; and FastCorp LLC.
• Develop strategic web presences for clients including: The Gutster LLC; Finance Arts LLC; Sobo Consulting; Cenario Capital Management; New Brunswick Cultural Center, Inc., and New Jersey Arts Education Collective.
• Video production duties include all aspects of pre-production (scriptwriting, scheduling, staffing, budgeting, casting, and development;) production (camera setup, shooting, directing, lighting, and set decoration;) and post-production (editing, voice over directing, audio finishing, package design, and duplication.)
• Web development duties include the conceptualization, design, and execution of standards-compliant web sites, as well as SEO, promotion, and on-going maintenance of the sites, as well as consulting in the best use of social media tools for each client’s goals.
• Co-host weekly discussion sessions (Design Community Twitter Hours) with graphic designers, web development and other creative professionals from around the globe.
• Conduct client prospecting, development, sales, and post-production development meetings.
• Produce, develop, and execute all traditional and online marketing activities for the company.

11/2001 – 07/2005

American Repertory Ballet/ARB’s Princeton Ballet School – Marketing Director

New Brunswick, NJ

http://americanrepertoryballet.org

• Responsible for the marketing, promotion, and press activities for New Jersey’s leading professional ballet company, and largest ballet school.
• Led an organizational rebranding effort, focusing on the development of a new corporate logo, and design standards.
• Designed and developed organization’s web site and organizational intranet.
• Coordinated vendor relationships for the production of marketing pieces.
• Negotiated contract with outside booking agency for national and international touring representation.
• Increased school enrollments by 11% in FY02 through direct mail and traditional space advertising mix.

03/1998 – 11/2001

Association of Performing Arts Presenters – Communications Director

Washington, DC

http://apap365.org

• Responsible for the marketing of the Annual Members Conference, at the time the largest US performing arts trade show, resulting in 40% growth in attendance between FY99 and FY01.
• Led the development team of a B2B web portal, combining data from regional, genre-specific, and national service organizations into a comprehensive source for the business of presenting the performing arts.
• Represented the organization at regional trade events and member site visits.
• Redesigned the association’s web site, instituting design standards, e-commerce, and discussion groups.
• Instituted online job bank, drawing 20% of web site traffic within 10 months of launch.
• Instituted branding strategies resulting in 22% growth in membership between FY99 and FY01.

01/1994 – 03/1998

Environmental Law Institute – Director of Marketing

Washington, DC

http://eli.org

• Coordinated marketing efforts for publications, periodicals, and membership for leading legal association.
• Marketing responsibilities included management of print design, mailing list acquisition, print buying, order processing, customer service, and fulfillment.
• Increased FY96 publication sales, exceeding sales goals, with 20% budget surplus.
• Led cross-functional team in re-design of web site.
• Supervised three-person customer service/fulfillment department.
• Implemented computerized order processing/customer service system, increasing departmental productivity.
• Assisted in co-publication contract negotiations for CD-ROM product.

CRC Press, Inc.

Boca Raton, FL

http://crcpress.com

02/1992 – 01/1994

Marketing Manager, Environmental Science

03/1991 – 02/1992

Product Manager, Distributed Products

06/1990 – 03/1991

Market Planning Assistant

Software Skills

• Sony DVD Architect
• Sony Vegas
• Microsoft Office programs
• HTML, XHTML, CSS, PHP customization
• Various blogging platforms (WordPress, Movable Type, etc.)
• Quark XPress

• Apple Final Cut Pro
• Adobe DreamWeaver
• Adobe Fireworks
• Adobe Illustrator
• Adobe Photoshop
• Sony Acid XPress
• Sony CD Architect

Education

Marietta College

Marietta, OH

Bachelor of Arts Degree
Major: Advertising
Minor: Management