MedTechIntelligence
MedTechIntelligence.com As a freelance member of the Innovative Publishing Company virtual team, I had the opportunity to take their online publishing presence to the next level by moving from a less-than-flexible, proprietary .NET platform to a customized WordPress theme and set of plugins. The entire user experience was transformed from a single list of published articles, and…
FoodSafetyTech
FoodSafetyTech.com Building on the WordPress theme developed for Innovative Publishing Company LLC (IPC) properties, I relaunched FoodSafetyTech as a WordPress site in August 2015. The challenges were quite similar to those of MedTechIntelligence: transform essentially a single list of published articles, and rarely used site features to an intuitive reading experience, collecting articles by topic areas, and quickly…
CannabisIndustryJournal
CannabisIndustryJournal.com Launched in September 2015, CannabisIndustryJournal (CIJ) was built using the same WordPress framework and custom theme/plugin suite I developed for Innovative Publishing Company’s (IPC) other web properties: MedTechIntelligence ad FoodSafetyTech. As a new publication, CIJ presented a different set of challenges, namely developing an audience, no presence in search engines, and no back catalog of…
