Launched in September 2015, CannabisIndustryJournal (CIJ) was built using the same WordPress framework and custom theme/plugin suite I developed for Innovative Publishing Company’s (IPC) other web properties: MedTechIntelligence ad FoodSafetyTech.
As a new publication, CIJ presented a different set of challenges, namely developing an audience, no presence in search engines, and no back catalog of published articles. In the first year since publication the IPC staff has built CIJ into a strong player in the market, with 12 months of increasing readership, increasing positions in search engine results, and a steady growth in newsletter opt-ins.
As a new publication, CIJ has served as a testing ground for a number of new technologies and features that have since been integrated into IPC’s other web publishing properties. Technologies such as Google Advanced Mobile Pages (AMP), micro-formatting, page-level ad targetting, and Schema.org markup were all tested, and rolled out from CIJ code experiments.